A global creative company that moves effortlessly between advertising and entertainment. Entropico has offices in Sydney and Los Angeles, and we make content and campaigns all over the world.

Google - AI-Powered Ads

Google - AI-Powered Ads

Google came to us on the eve of the AI tech boom with a huge challenge: to create a video that inspires excitement and trust in Google’s AI.

The “Your marketing, multiplied by Google AI” video launched at GML in 2023 and on YouTube. The video was incredibly well received by both customers who were interested in the progress Google is making in the AI space, and the businesses who will depend on this products in the near future.

  • CLIENT: Google

    ECD: Joey Hunter
    GLOBAL ACCOUNT DIRECTOR: Annalise McDonnell
    EP: Olivia Ravasio
    PRODUCER: Katie Zakula
    LEAD MOTION DESIGNER: Tom Stone
    MOTION DESIGNERS: Oliver Eather, Oscar Brooks-Luscombe & Albert Hunsdahl
    EDITOR: Keanu Hoi
    COMPOSITION, SOUND DESIGN & MIX: Rowan Dix

    LIVE ACTION DIRECTOR: Chester Buchanan
    DOP: Tony Luu