CREATING A PORTAL TO SAMSUNG’S FLIPSIDE

CUSTOM ANIMATIONS. UNEXPECTED TRANSITIONS. MIND-BOGGLING VFX. WE DID ‘EM ALL.

→ DIRECTION & PRODUCTION
→ POST-PRODUCTION
→ ILLUSTRATION & ANIMATION
→ COMPING & VFX

We helped Samsun Australia and CHEP launch the Samsung Galaxy Z Flip4 with a unique campaign that drew four TikTok influencers into their FlipSides. Using the Galaxy Z Flip4 as a portal to each world, we gave viewers a taste of what’s possible with Galaxy – everything from jewellery design to floral art, all  soundtracked by local Korean hip-hop outfit: 1300.

OUR APPROACH

Utilising a multi-disciplinary approach, we blended techniques from traditional filmmaking and emerging, fresh tech to craft a truly unique and innovative world for Samsung. We harnessed continuous camera movement, match cuts, vibrant lighting states, and an LED wall – all to help us craft three distinct worlds for each creator. We wanted to take audiences on a journey, transporting them from spaces that are initially neutral until activated by the magic of the Samsung Flip, where we uncover the intimate (and often hidden) worlds of the passions of our talent.

ANIMATION & CGI

Immersive animation was an important key to unlock our talent’s FlipSides. Each character’s world needed to be embedded with their personality. For makeup artist Rowi Singh, that meant animated fluttering eyes with detailed makeup. She opens her phone and animated fluttering eyes fly out, adorned with intricate, beautiful makeup. They float over her shoulder and towards the LED wall, which begins to be overtaken by flowers growing across the walls and floor, enveloping the space in a floral dream.

For example, for Vincent Yeow Lim, director Natasha Foster and 3D artist James Choe wanted Vincent’s bowl of noodles to magically transform into gold chains as the Samsung world morphs around him, becoming a desert scape dripping in bling – gold, gold, gold.