A global creative company that moves effortlessly between advertising and entertainment. Entropico has offices in Sydney and Los Angeles, and we make content and campaigns all over the world.

We Are Warriors

We Are Warriors

Founded by Indigenous Australian rapper Nooky, We Are Warriors is a platform dedicated to celebrating Blak excellence and empowering Indigenous youth.

“‘WE DESERVE TO BE CELEBRATED. AS PEOPLE. AS ROLE MODELS. AS WARRIORS.”

From birth, the odds are stacked against Indigenous kids. In a country where First Nations people make up less than 5% of the population, Indigenous youth account for 80% of all 10-year-olds behind bars. Systemic racism sees them taken away from their families and put in detention centres at 22 times the rate of non-Indigenous kids. This is a hard reality to grow up with. So where do our young Mob go to feel inspired? Having faced his own uncomfortable truths, We Are Warriors founder Nooky recognised the need to create a platform to give our Mob something to aspire to, to unlock their own Warrior spirit and drive positive change.

LAUNCHED JAN 26 AS A POWERFUL STATEMENT TO SHIFT THE NARRATIVE OF THe DATE. TO CHANNEL OVER 60,000 YEARS OF PROUD WARRIOR SPIRIT TO HELP SHAPE A BETTER FUTURE.


  • PRODUCTION: Entropico & Garuwa
    DIRECTORS: Nooky, Kieran Satour & Gabriel Gasparinatos
    PHOTOGRAPHERS: Rob Hookey & Evo
    EP: Kieran Satour
    PRODUCERS: Erin Moy & Sophia de Vries
    DOPs: Tyson Perkins & Gregoire Liere
    EDITOR: Jodie Williams